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發(fā)表于 2023-10-8 08:43:45
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《產(chǎn)品設(shè)計與開發(fā)》全面介紹從市場機會識別到產(chǎn)品開發(fā),、量產(chǎn)交付直至退市的全生命周期內(nèi)的產(chǎn)品設(shè)計與開發(fā)方法,,是涉及市場分析,、客戶需求識別,、功能設(shè)計、性能優(yōu)化,、量產(chǎn)交付,、工業(yè)設(shè)計、服務(wù)設(shè)計和軟件設(shè)計等一系列過程的一套結(jié)構(gòu)化產(chǎn)品開發(fā)方法,,從產(chǎn)品工業(yè)化的視角幫助讀者了解產(chǎn)品開發(fā)的工作內(nèi)容,、方法、工具和職能任務(wù),。書中每章都使用大量實例闡述工具與開發(fā)理念,。此外,該書使用一個真實的產(chǎn)品開發(fā)案例從頭至尾貫穿每一章,,并展示了大量實際交付材料作為讀者的實戰(zhàn)參考對象,。
4 L" A0 w/ T/ j' o2 K 《產(chǎn)品設(shè)計與開發(fā)》分四篇介紹產(chǎn)品設(shè)計與開發(fā)方法' X' ~/ H4 T5 `6 Q. U9 I
基礎(chǔ)篇:介紹所需的組織角色和基本方法。過程篇:該書的重點篇.介紹產(chǎn)品開發(fā)的主體過程,、重要工具及其應(yīng)用方式,。其他篇:介紹開發(fā)過程中始終需要關(guān)注的要素.輔助支持產(chǎn)品開發(fā)過程。特別篇:也稱設(shè)計差異化篇,,介紹六西格瑪設(shè)計的理念,,以及服務(wù)類產(chǎn)品和軟件類產(chǎn)品的開發(fā)方法,。該書既可作為從事產(chǎn)品設(shè)計與開發(fā)的專業(yè)技術(shù)人員、產(chǎn)品經(jīng)理和項目管理人員的實踐指南,,也可作為NPDP,、PMP、DFSS等考試和認證的輔助教材,。
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6 H* `9 x$ t) t# s/ }2 B/ E作者簡介
3 Q1 p4 n4 M4 }+ ^精益六西格瑪黑帶大師,、六西格瑪設(shè)計(DFSS)黑帶大師、產(chǎn)品經(jīng)理國際資格認證(NPDP),、項目管理專業(yè)人士資格認證(PMP),、中國國際人才交流基金會(原中國國家外國專家局)認證講師、中國百強講師,、項目管理專家,、集成產(chǎn)品開發(fā)(IPD)流程建設(shè)專家、體系建設(shè)專家,。曾服務(wù)于多家世界500強外資企業(yè),,歷任創(chuàng)新與持續(xù)改善倡導(dǎo)者、項目管理辦公室總監(jiān),、質(zhì)量總監(jiān),、體系建設(shè)總監(jiān)、項目組合管理負責(zé)人,、精益研發(fā)負責(zé)人、流程體系負責(zé)人,、設(shè)計團隊總負責(zé)人等,。具有豐富的培訓(xùn)與咨詢經(jīng)驗,為多家行業(yè)企業(yè)提供專業(yè)咨詢和問題解決服務(wù),,擁有強有力的現(xiàn)場改善和解決實際業(yè)務(wù)問題的能力,,培訓(xùn)精益六西格瑪、新產(chǎn)品開發(fā),、項目管理,、流程體系等各類人才數(shù)逾萬人。曾任泰科電子項目管理辦公室負責(zé)人,,六西格瑪黑帶大師曾任遠景能源項目管理辦公室總監(jiān),,IPD總監(jiān),六西格瑪黑帶大師曾任耐世特汽車亞太持續(xù)改善倡導(dǎo)者(總監(jiān)級),,六西格瑪黑帶大師現(xiàn)任耐世特(中國)投資有限公司電驅(qū)動質(zhì)量總監(jiān),。0 @8 [+ [! Z2 E
5 Q4 h% C* v, N9 I, a: s& o" J目 錄
% c) C- g& k! I' I% u; E章 緒論 ................................................................................................................................................ 1
) J/ i |- H" ~1.1 產(chǎn)品與產(chǎn)品開發(fā) .................................................................................................................... 1
8 u0 q- V [% o/ j# d2 m8 u7 Y1.2 產(chǎn)品開發(fā)過程的特征 ............................................................................................................ 29 L3 v0 p$ N- C p: K
1.3 評價產(chǎn)品設(shè)計與開發(fā)的指標(biāo) ................................................................................................ 38 V7 A" K2 u5 |( k
1.4 產(chǎn)品開發(fā)的工具集 ................................................................................................................ 8& o( n( v. K, t. L6 u
第2 章 產(chǎn)品開發(fā)的組織與角色 .............................................................................................................. 10; N9 ?* X- V, m& A X/ {" R
2.1 產(chǎn)品開發(fā)的組織特征 .......................................................................................................... 10/ Q( _4 U* ?# a3 t8 V! m5 L0 h! |
2.2 技術(shù)或產(chǎn)品開發(fā)的必要環(huán)境 .............................................................................................. 11* A% R) I: k1 x; Y
2.3 產(chǎn)品開發(fā)的組織形式 .......................................................................................................... 131 X$ ^4 v$ \; D
2.4 必要的角色 .......................................................................................................................... 141 G( \. v5 o6 u! `& O
2.5 典型挑戰(zhàn)與應(yīng)對 .................................................................................................................. 16
; a# S: W! N' ?' x" [9 g& @5 u案例展示 ....................................................................................................................................... 19
1 h1 {1 i% \7 ?第3 章 產(chǎn)品規(guī)劃 ...................................................................................................................................... 211 \" B$ O; C( `* f, e
3.1 產(chǎn)品戰(zhàn)略與平臺規(guī)劃 .......................................................................................................... 21* R5 ?4 X" g% I8 H5 V# Y5 i2 i8 p
3.2 產(chǎn)品開發(fā)路線圖 .................................................................................................................. 23
# B; S4 I( V( u1 N$ I/ {: D- N; l9 G3.3 產(chǎn)品架構(gòu)設(shè)計 ...................................................................................................................... 25- U9 _6 b) K7 i" Q) Q' ]" g
3.4 產(chǎn)品開發(fā)類型 ...................................................................................................................... 28
! a" S( c8 C H2 f3.5 開發(fā)資源準(zhǔn)備 ...................................................................................................................... 313 @# k& }- K+ w! c* S! v
3.6 技術(shù)準(zhǔn)備與前期技術(shù)開發(fā) .................................................................................................. 33, ^2 y2 t# m8 l/ u
案例展示 ....................................................................................................................................... 361 f) R9 i& [" h
第4 章 產(chǎn)品開發(fā)流程 .............................................................................................................................. 40. W% r* D# q+ ~! h8 [4 t" i) r
4.1 產(chǎn)品開發(fā)的必要階段 .......................................................................................................... 40$ t& S2 p. ~, D. [# f L, K
4.2 典型的開發(fā)流程 .................................................................................................................. 43; z7 g; v% e5 w, r
4.3 開發(fā)階段的任務(wù)與交付物 .................................................................................................. 50
0 y7 D5 s3 T# q: g4.4 開發(fā)流程的建設(shè)與管理 ...................................................................................................... 59
1 R, J7 Q" r$ r1 j P5 ~7 K4.5 開發(fā)流程的實踐 .......................................................................................................... 60
" u* b" a. g- z& S! E1 Q案例展示 ....................................................................................................................................... 62
5 O1 q8 n$ a% P0 I" ^第5 章 項目管理 ...................................................................................................................................... 696 w$ p8 W" ^5 J. V4 q$ g( j
5.1 項目管理與產(chǎn)品開發(fā)的關(guān)系 .............................................................................................. 69
3 `) e5 r x+ _/ M l5.2 項目管理的核心理念 .......................................................................................................... 715 P" C; t, e( c4 c
5.3 項目的基本屬性與評價方法 .............................................................................................. 739 Z+ a8 u/ J$ U, I. Z
5.4 典型的項目文件 .................................................................................................................. 75* ` ^4 z! D m6 q. P
5.5 項目執(zhí)行與評價 .................................................................................................................. 803 ~' l$ V+ E* N4 b- Q
案例展示 ....................................................................................................................................... 82
$ L( Z# _; t5 L% Q$ V* f* r第6 章 需求管理 ...................................................................................................................................... 89
! I! G! X4 e! }# O2 `. ~6.1 產(chǎn)品開發(fā)需求 ...................................................................................................................... 89, d' a" ^' D' {
6.2 需求管理與卡諾模型 .......................................................................................................... 928 Y- F! t' H- }) ]$ \3 x
6.3 需求的翻譯、分解與傳遞 .................................................................................................. 95
% s9 C# ]* E% [! b- {) i6 W6.4 產(chǎn)品需求文件與質(zhì)量功能展開 .......................................................................................... 97 _8 B$ ?/ q/ E2 [- n) [
6.5 需求實現(xiàn)的評價標(biāo)準(zhǔn) ........................................................................................................ 102
, ~/ z) k5 R: j& E; H案例展示 ..................................................................................................................................... 103
" G& `2 h; O9 |" r) s' F0 r8 z第7 章 市場信息收集 ............................................................................................................................ 108
3 Z2 h; q, Y7 t3 p& z7.1 市場信息與市場細分 ........................................................................................................ 108
- e; w3 z( P8 W" Y7 a7.2 市場信息收集的方式 .........................................................................................................111
* ]) s/ C' g9 K# ?% r/ R7.3 處理市場信息的工具 ........................................................................................................ 113; O# K- t5 k/ P" X
7.4 市場信息評價與驅(qū)動 ........................................................................................................ 120$ i6 ~& C2 V2 H' P' k5 t
案例展示 ..................................................................................................................................... 123
b+ v/ B" C9 W第8 章 創(chuàng)意過程 .................................................................................................................................... 1279 b( v2 w( }6 `1 s5 O2 v
8.1 需求理解與創(chuàng)意階段 ........................................................................................................ 127
% X( X, b. Q! e, I) q4 A* |7 U8.2 創(chuàng)意階段的典型過程 ........................................................................................................ 1305 X. R& i, I8 g4 U
8.3 常見的創(chuàng)新工具 ................................................................................................................ 1310 h" t u. J+ o3 s& v- N
8.4 概念設(shè)計 ............................................................................................................................ 142
- X6 S5 V& y5 K8.5 從方案列表到概念設(shè)計列表 ............................................................................................ 144
& M: d& U: l3 m7 B0 v6 v案例展示 ..................................................................................................................................... 148
- }' h% k+ J S, ]0 b3 T) B0 E0 t第9 章 概念選擇 .................................................................................................................................... 150
( M( c! D$ R* f0 }: x$ U5 {8 z9.1 概念選擇的標(biāo)準(zhǔn) ................................................................................................................ 150
/ P! \. s. a) Z* P0 \4 W; w5 ~. S9.2 概念選擇的方式 ................................................................................................................ 152! I- t7 o) k% W
9.3 概念選擇矩陣的應(yīng)用 ........................................................................................................ 1537 F5 r( C! Z9 ?( U' I7 w# j+ v
9.4 概念選擇的輸出和后續(xù)規(guī)劃 ............................................................................................ 158. ?( C! V/ w) ~# s" f
9.5 低水平概念設(shè)計與架構(gòu)設(shè)計 ............................................................................................ 159
0 P9 C* ~: \( u9.6 逆向工程 ............................................................................................................................ 162: v1 W2 t" ~! C6 t; j% M6 f8 O7 Y
案例展示 ..................................................................................................................................... 1651 s5 {5 o( @! R
0 章 功能初步實現(xiàn) .......................................................................................................................... 168
( i' E( M9 O5 z7 j1 M7 n10.1 產(chǎn)品功能列表與關(guān)鍵特性 .............................................................................................. 168
8 P7 V& w$ `0 |; ^10.2 公理設(shè)計 .......................................................................................................................... 1700 J0 {' c! h0 _( W
10.3 設(shè)計評估與失效模式分析 .............................................................................................. 176, N5 X; h+ b: H, X8 b M! j
10.4 產(chǎn)品詳細設(shè)計 .................................................................................................................. 182
7 L9 C e- ^* F/ P' E# E) N; U* b) V10.5 實物類產(chǎn)品的詳細設(shè)計步驟 .......................................................................................... 1843 g4 h4 d2 P- Z3 N/ m- E
10.6 物料清單 .......................................................................................................................... 192) W% t1 `) i$ ?# S$ j3 i. c. m
案例展示 ..................................................................................................................................... 195
9 c3 A9 N! j- R2 L4 B0 g7 t1 章 產(chǎn)品原型與評估 ...................................................................................................................... 211
' L4 e; |5 B% `11.1 制作產(chǎn)品原型 .................................................................................................................. 2113 d" o& m$ m* P6 n2 j
11.2 非功能原型與功能原型的差異 ...................................................................................... 213 `4 u, ?/ Z) y0 s2 O. J: P' H
11.3 產(chǎn)品原型的初步評估 ...................................................................................................... 2161 n. `) o% f. G% L0 l) C
11.4 MVP 的概念 .................................................................................................................... 218
0 ]$ ^/ _# H) c案例展示 ..................................................................................................................................... 220+ L% \. K! }8 ^3 M$ ?
2 章 測試驗證與優(yōu)化 ...................................................................................................................... 228& B. r# V4 c1 G _% L* B
12.1 需求分解與測試驗證規(guī)劃 .............................................................................................. 228
7 ?+ i/ b' H' z12.2 V&V 模型介紹 ................................................................................................................ 230
* @" `7 Y4 G7 W7 M0 v& B12.3 測試驗證的規(guī)劃與實施 .................................................................................................. 233" s+ O- w$ M% e0 Q
12.4 評估測試驗證的結(jié)果 ...................................................................................................... 2387 o/ X8 ~: f( i. T( v: Q4 v8 P
12.5 優(yōu)化產(chǎn)品的性能 .............................................................................................................. 239
- _ b& S, V% J- Y( I12.6 應(yīng)用統(tǒng)計學(xué)在驗證優(yōu)化過程中的應(yīng)用 .......................................................................... 241, P) T# S* w# G
案例展示 ..................................................................................................................................... 2458 z% T0 i9 k% V1 o7 y0 b
3 章 試驗設(shè)計與穩(wěn)健性設(shè)計 .......................................................................................................... 250
4 o/ {, q% Y' \+ n2 X; D k$ P13.1 試驗設(shè)計的基礎(chǔ)介紹 ...................................................................................................... 2508 V* q/ E$ P$ R, s
13.2 試驗設(shè)計與產(chǎn)品性能優(yōu)化 .............................................................................................. 255
+ v2 m2 A9 } U& t7 B8 l% n0 M13.3 試驗設(shè)計的常見類型與應(yīng)用 .......................................................................................... 2619 u: q/ Q. P/ r. {0 g
13.4 穩(wěn)健性與穩(wěn)健性設(shè)計 ...................................................................................................... 2656 s0 H8 O8 c* @7 f U
13.5 田口試驗在穩(wěn)健性設(shè)計的應(yīng)用 ...................................................................................... 2676 A% s8 u3 T, D. V
案例展示 ..................................................................................................................................... 273
6 S! V/ C& S+ s6 _4 章 產(chǎn)品可靠性設(shè)計 ...................................................................................................................... 279
( D( [5 x1 p5 \14.1 產(chǎn)品可靠性與質(zhì)量的區(qū)別 .............................................................................................. 279
! q9 [7 T! F6 A6 D1 m3 N+ O14.2 規(guī)劃可靠性設(shè)計 .............................................................................................................. 281
7 g% |' w1 k$ V0 z% J14.3 可靠性框圖與模型分析 .................................................................................................. 2848 i- k' z' k# S
14.4 可靠性驗證與加速壽命試驗 .......................................................................................... 292
y* ^; F# }6 c& w. g( i6 s, ?& P* x14.5 如何評價可靠性設(shè)計 ...................................................................................................... 301+ r* i+ l; R: Y/ Q0 S
案例展示 ..................................................................................................................................... 3043 |# u e' L6 V" z& v
5 章 工業(yè)設(shè)計 .................................................................................................................................. 307 j9 Z2 s- m! _5 \
15.1 工業(yè)設(shè)計的分類 .............................................................................................................. 3079 |5 n" d6 D7 W8 Y
15.2 工業(yè)設(shè)計與工程設(shè)計的區(qū)別 .......................................................................................... 309' }9 `6 h5 g$ n; Q3 S; b% l
15.3 外觀設(shè)計和界面設(shè)計 ...................................................................................................... 312
! S# c; T; J1 n; a' E6 h15.4 工業(yè)設(shè)計對產(chǎn)品的影響 .................................................................................................. 317
$ t" X6 E+ l. ^4 ^4 @15.5 評價工業(yè)設(shè)計的方式 ...................................................................................................... 320
& U5 X* w" P; U案例展示 ..................................................................................................................................... 322
3 b2 h1 { W1 x6 章 DFX ........................................................................................................................................ 324' C5 O! N0 l# P0 \( O: f) ~
16.1 DFX 理念 ......................................................................................................................... 324) A& j& F$ O5 I7 K; p( i/ I
16.2 面向生產(chǎn)制造的設(shè)計 ...................................................................................................... 325
$ {/ g; D) d, L7 Y1 i0 \7 H16.3 面向測試的設(shè)計 .............................................................................................................. 3320 ~. y( V6 t" r5 S
16.4 面向環(huán)境的設(shè)計 .............................................................................................................. 3348 G& k1 k3 ~6 r, H7 e
16.5 面向六西格瑪?shù)脑O(shè)計 ...................................................................................................... 3379 |; W4 S, \7 L( X. r3 o" B
案例展示 ..................................................................................................................................... 339$ |' L9 T1 Z, @8 f; }
7 章 工業(yè)化過程 .............................................................................................................................. 344
! E' R$ ~( n. Q# n. U: }4 A17.1 公差設(shè)計 .......................................................................................................................... 344- R# O8 d4 A5 ^9 l' l
17.2 從黃金樣品到設(shè)計發(fā)布 .................................................................................................. 350
! W1 w w9 z4 |; Z" P" E17.3 設(shè)計質(zhì)量對量產(chǎn)質(zhì)量的影響 .......................................................................................... 351
, D( Q# |6 T3 v: ?7 \# @17.4 設(shè)計發(fā)布與產(chǎn)品過程能力 .............................................................................................. 353
+ s% S0 K8 l! h$ Q, T i! ~17.5 供應(yīng)鏈支持 ...................................................................................................................... 357
E" }0 [% l$ r. ?17.6 生產(chǎn)件批準(zhǔn)程序 .............................................................................................................. 3602 E' i9 O9 i2 z9 B( \+ @4 f1 X2 o
案例展示 ..................................................................................................................................... 362
1 F) O T, W" ~* |6 `% J8 章 產(chǎn)品設(shè)計交付與量產(chǎn) .............................................................................................................. 367
$ A/ E3 r+ T8 R+ X18.1 產(chǎn)品設(shè)計交付包 .............................................................................................................. 367
' C3 r7 t* y: R2 r# l18.2 量產(chǎn)后的提升規(guī)劃 .......................................................................................................... 369' K( m& U ?$ e# u0 E* [
18.3 產(chǎn)品設(shè)計與開發(fā)的最終評價 .......................................................................................... 3723 u* q( A: y9 l8 }0 W
18.4 客戶滿意度與平衡計分卡 .............................................................................................. 373/ ]7 H0 m; |3 u. M6 _; `
案例展示 ..................................................................................................................................... 376
% \9 u1 k8 Q \$ [7 I; ~* A4 H2 i9 章 知識產(chǎn)權(quán) .................................................................................................................................. 384
$ B; V, x: [1 Y19.1 知識產(chǎn)權(quán)對企業(yè)的重要性 .............................................................................................. 384( J9 W/ A1 q. z6 c
19.2 知識產(chǎn)權(quán)的分類 .............................................................................................................. 385
$ U1 s+ Y3 K5 u5 v W) l. |19.3 知識產(chǎn)權(quán)策略和申請步驟 .............................................................................................. 3893 U( t. C3 d. X }
19.4 管理知識產(chǎn)權(quán)與常見問題的規(guī)避方式 .......................................................................... 392
/ i" A0 ] p( s- k' M. H案例展示 ..................................................................................................................................... 394
3 g$ E: O9 r. `- v1 y7 p第20 章 產(chǎn)品的生命周期管理 .............................................................................................................. 398
- S& _* h2 {) t S& S* P7 m20.1 產(chǎn)品生命周期管理與可靠性管理 .................................................................................. 398
" I" _& {' t* }) N( ~20.2 產(chǎn)品全生命周期與市場生命周期 .................................................................................. 401
) k, D2 A" c9 v! M9 u20.3 企業(yè)在產(chǎn)品生命周期中的責(zé)任與應(yīng)對 .......................................................................... 406 ]% i& s8 G- ^7 Z9 h
20.4 實現(xiàn)可持續(xù)發(fā)展的生命周期管理與產(chǎn)品開發(fā) .............................................................. 4087 M* v$ b0 l8 X* V
案例展示 ..................................................................................................................................... 409: M' h1 [ N& @9 y
第21 章 六西格瑪設(shè)計 .......................................................................................................................... 412
/ G6 A$ u/ I# Q# L( z: R9 u9 D21.1 關(guān)于六西格瑪與六西格瑪設(shè)計 ...................................................................................... 412! V+ S. P! Q: A; B' E
21.2 六西格瑪設(shè)計的主要模塊 .............................................................................................. 415! A, X0 V2 P* N8 T
21.3 六西格瑪設(shè)計的應(yīng)用流程 .............................................................................................. 417
" [& A% {" C/ g% o21.4 六西格瑪設(shè)計的發(fā)展趨勢 .............................................................................................. 420/ E U( d# m! d r
第22 章 服務(wù)類產(chǎn)品設(shè)計 ...................................................................................................................... 422
9 S. g9 ?1 l) x3 @8 m; V9 c22.1 服務(wù)類產(chǎn)品的特征 .......................................................................................................... 422
) z0 q' q1 e: m: m* T22.2 客戶需求與開發(fā)理念 ...................................................................................................... 424
/ c" V' c' [8 L1 Q4 s. T22.3 服務(wù)類產(chǎn)品的開發(fā)過程 .................................................................................................. 426
" {, E m/ c# g! X( ]' y22.4 服務(wù)類產(chǎn)品的評價標(biāo)準(zhǔn) .................................................................................................. 428
( B: x6 ?- Q$ V4 U第23 章 軟件類產(chǎn)品設(shè)計...................................................................................................................... 430
* a* A1 r0 t) U" B( A; | o23.1 軟件類產(chǎn)品的特征 .......................................................................................................... 430
4 A3 @3 K+ O( |23.2 與實物類產(chǎn)品開發(fā)的差異 .............................................................................................. 432/ f4 d& i3 G7 B+ Q
23.3 開發(fā)模型和敏捷方法 ...................................................................................................... 434
2 B! Y/ K8 C. t23.4 軟件或系統(tǒng)的界面設(shè)計 .................................................................................................. 438" ?1 Q& V t# K2 J8 d7 J9 p: N; x
23.5 嵌入式軟件與整合的開發(fā)模式 ...................................................................................... 4433 i/ K! P2 U! E! i$ |
關(guān)鍵術(shù)語表 ................................................................................................................................................ 445[url=]顯示部分信息[/url]
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以上信息為系統(tǒng)默認采集,,圖書的定價,、商品主圖以詳情介紹為準(zhǔn),。書名:產(chǎn)品設(shè)計與開發(fā) 定價:128元 作者:繆宇泓 1 y; t: }8 w1 F! P
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