這是我在《每周工作四小時(shí)》（The 4-Hour Workweek）上面看到的一段文章,。我覺得里面的觀點(diǎn)我們學(xué)機(jī)械的也可以借鑒。- i/ L6 ]% K8 K; y
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沒有人脈怎么辦,？把自己打造成專家后自然就會(huì)有了人脈,。0 M" r& C0 C. r* B5 R6 a) b
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+ S+ }7 {! D, \- T) s4 \. D不會(huì)像作者說的那么簡(jiǎn)單,，那么快,。4周不行的話，我們4個(gè)月是否可以,？再不行的話,，4年是否可以,？
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舉個(gè)例子，如果想進(jìn)入比較好的外企的話,，也許至少需要一個(gè)四六級(jí)證書,。但是，如果你能夠花4個(gè)月的時(shí)間學(xué)習(xí)英語,，考個(gè)《上海高級(jí)口譯證書》,。你應(yīng)聘外企成功的幾率必然大大增加。7 E; q# _3 ?; A& f' O
" E* X& X5 D% L& q! _; O專業(yè)方面,，參加個(gè)某某機(jī)械工程師機(jī)械協(xié)會(huì),，成為會(huì)員，弄個(gè)注冊(cè)機(jī)械工程師證,，應(yīng)該也很簡(jiǎn)單,。（這個(gè)我沒弄個(gè)，也不知道有多大用處,，僅僅是舉例）,。這些東西寫在簡(jiǎn)歷上，至少也會(huì)讓招聘人員印象深刻一些,，增加成功幾率,。% n" t% }* D0 t: ^' z
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再者，弄幾個(gè)專利,，需要自己有一定創(chuàng)新能力，貌似也有花錢找人幫忙申請(qǐng)專利的,。
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1 U' m& d3 F9 X1 q8 d! O7 }2 f下面是《打造專家：如何在4 周內(nèi)成為頂尖專家》的內(nèi)容：' m: c; f0 R. e7 l: v
# E5 D! E6 {8 [- }. F該除去專家身上的神圣光圈了,。讓專業(yè)界指責(zé)我吧。+ b3 y4 N3 H/ C" M
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% V0 d& R( v. V首先,，被看成專家和是專家是有區(qū)別的,。在商業(yè)界，前者是售出產(chǎn)品的人,，而后者,，和你的"最小客戶基礎(chǔ)"有關(guān)，指的是創(chuàng)造優(yōu)秀產(chǎn)品并能夠防止退貨的人,。
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# W3 B1 X7 K. L+ x) J通曉某個(gè)領(lǐng)域內(nèi)的所有知識(shí)是可能的--比如藥品--但是如果在名字之后你沒有一個(gè)醫(yī)學(xué)博士的稱號(hào),，很少有人會(huì)信服你所說的話。這里的醫(yī)學(xué)博士就是我說的"信用指標(biāo)",。擁有最多信用指標(biāo)的所謂"專家"是能夠售出最多產(chǎn)品的人,，但不是最了解產(chǎn)品意義的人。4 B9 q ^( R: B$ r% u) q2 }/ K; P
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那么,，如何在最短時(shí)間內(nèi)具備那些信用指標(biāo)呢,？
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4 v4 k/ [$ h" k! @1 C- w我的一位朋友只花了3 周時(shí)間就成為"頂尖的關(guān)系學(xué)專家,，不僅被Glamour雜志和其他美國(guó)媒體進(jìn)行特別報(bào)道，還為《財(cái)富》500 強(qiáng)企業(yè)的經(jīng)理提供過如何在24 小時(shí)內(nèi)改善關(guān)系的咨詢",。她是如何做到的,？
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她采取了一些簡(jiǎn)單的步驟，產(chǎn)生了信用的滾雪球效應(yīng),。下面是你可以效仿的步驟：2 c! ^$ p \( \* l9 c
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1．加入兩到三個(gè)響亮的商業(yè)組織頭銜,。在她的例子里，她選擇了"解決爭(zhēng)議協(xié)會(huì)"（www.acrnet.org）和"性別教育國(guó)際基金會(huì)"（www.ifge.org）,。這些頭銜可以在網(wǎng)上通過一張信用卡花5 分鐘解決,。, a ]0 I" m. q5 Z( n H
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, C! l/ w# \: \, l6 u2．閱讀自己關(guān)注主題的3 本最暢銷書。（在線搜索《紐約時(shí)報(bào)》的最暢銷書單）,，每本書總結(jié)一頁紙,。. |; n! e6 m- T
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3．通過張貼海報(bào)宣傳，在附近的知名大學(xué)里進(jìn)行一次1～3 小時(shí)的免費(fèi)講座,。然后在位于同一區(qū)域的兩家著名大公司（比如ATT公司,、IBM 公司等）的分公司也舉行同樣的講座。告訴對(duì)方自己在某某大學(xué)或者某某學(xué)院也做過類似講座,，并且是步驟1 提到的組織成員之一,。強(qiáng)調(diào)你是免費(fèi)為他們講座，只是為了在學(xué)術(shù)之外增加自己的演講經(jīng)驗(yàn),，并不是銷售任何產(chǎn)品或者服務(wù),。從會(huì)場(chǎng)的兩個(gè)不同角度錄制下講座以備將來制作成CD/DVD 產(chǎn)品。# Z% S! g* W4 ?% q. n) @) g8 @
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* H$ @, Q! ^2 F; e7 e0 w0 \' W. ~4．可選步驟,。給自己關(guān)注主題的相關(guān)商業(yè)雜志投一兩篇稿子,，引用步驟1 和3 里你完成的事例證明你的信用度。如果遭到對(duì)方拒絕,，就主動(dòng)要求采訪一位知名專家并采寫一篇報(bào)道--你的名字仍然會(huì)出現(xiàn)在作者一欄中,。
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5．加入美通公司的ProfNet 服務(wù)。這是一個(gè)幫助新聞?dòng)浾咭脤I(yè)發(fā)言人的觀點(diǎn),、豐富新聞故事內(nèi)容的網(wǎng)絡(luò)服務(wù),。成為公共人物很簡(jiǎn)單，只要你停止叫嚷開始傾聽,。通過步驟1,、3 和4 證明自己的信用度，網(wǎng)上查詢以回復(fù)記者的疑問,。如果做得恰到好處,，你就會(huì)出現(xiàn)在各種媒體上面，從地方小報(bào)到《紐約時(shí)報(bào)》和ABC新聞,。2 k; G+ s# t8 \. _- `( O
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成為一個(gè)公認(rèn)的專家并不難,，所以我想現(xiàn)在就把障礙去除,。
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我并不贊成去假裝成某某人物。我不是這個(gè)意思,！"專家"是一個(gè)模糊的媒體術(shù)語,，過于濫用也就定義不明確。現(xiàn)代專業(yè)定義中,，大多數(shù)領(lǐng)域的專家技能都是通過群體關(guān)系,、客戶名單、書面證書和媒體報(bào)道來展示,，而不是通過智商值或者博士學(xué)位,。
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用最好的方式展示事實(shí)，但不要編造,，這是這個(gè)游戲的本義,。
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電視上再見。
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- o* t0 _3 I; U8 ^2 m& ]英文原版：
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The Expert Builder: How to Become a Top Expertin 4 Weeks It's time to obliterate the cult ofthe expert. Let the PR world scorn me. First and foremost, there is adifference between being perceived as an expert and being one. Inthe context of business, the former is what sells product and the latter,relativeto your "minimal customer base," is what creates good products andpreventsreturns. It is possible to know all there isto know about a subject— medicine, for example—but if you don't have M.D. atthe end of your name, few will listen. The M.D. is what I term a"credibility indicator." The so-called expert with the most credibilityindicators is the one who will sell the most product, not the one with the mostknowledge of a topic. How, then, do we go about acquiringcredibility indicators in the least time possible? It took a friend of mine just threeweeks to become a "top relationship expert who, as featured in Glamour andother national media, has counseled executives at Fortune 500 companies on howto improve their relationships in 24 hours or less." How did she do it? She followed a few simple steps thatcreated a credibility snowball effect.Here's how you can do the same. 1. Join two or threerelated trade organizations with official-sounding names.In her case, she chose the Association for Conflict Resolution(www.acrnet.org)and The International Foundation for Gender Education(www.ifge.org). This canbe done online in five minutes with a credit card. 2. Read the threetop-selling books on your topic (searchhistorical New York Times bestseller lists online) and summarizeeach on one page. 3. Give one freeone-to-three-hour seminar at the closest well-knownuniversity, using posters to advertise. Then do the same at branches of two well-knownbig companies (AT&T, IBM, etc.) located in the same area. Tell the companythat you have given seminars at University X or X College and are a member ofthose groups from step 1. Emphasize that you are offering it to them for freeto get additional speaking experience outside of academics and will not beselling products or services. Record the seminars from two angles for later potential use as a CD/DVDproduct. 4. Optional: Offer towrite one or two articles for trade magazines related to your topics, citing whatyou have accomplished in steps 1 and 3 for credibility. If they decline, offerto interview a known expert and write the article—it still gets your namelisted as a contributor. 5. Join ProfNet, which is a service that journalists use to find experts to quote forarticles. Getting PR is simple if you stop shouting and start listening. Use steps 1, 3, and 4 todemonstrate credibility and online research to respond to journalistqueries. Done properly, this will get you featured in media ranging from smalllocal publications to the New York Times and ABC News. Becoming a recognized expert isn'tdifficult, so I want to remove that barrier now. I am not recommending pretending tobe something you're not. I can't! "Expert" is nebulous media-speakand so overused as to be indefinable. In modern PR terms, proof of expertise inmost fields is shown with group affiliations, client lists, writingcredentials, and media mentions, not \Q points or Ph.D.s. Presenting the truth in the bestlight, but not fabricating it, is the name of thegame. See you on CNN.
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發(fā)表于 2014-5-24 13:42:12
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問題專業(yè)，描述清楚
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