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The commercial engineer’s desktop guide/ q5 _0 x/ S) A
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商務(wù)工程師案頭指南
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& A1 n7 N* V0 ^+ v% pThis Guide has taken a tour from some fairly broad commercial first principles
1 W _& P" j2 C; I! winto the depths of contractual matters, different types of
$ W4 w' E( ?5 f, k" \# y' @$ Mcommercial arrangements and on into the process of negotiation.The
" ]$ \1 G; H- |8 a1 ]$ k! j. dfirst chapters were exclusively concerned with hard-nosed business3 [- A( Q4 z9 ~4 A. d8 d
performance (profit, cash,growth), the protection and exploitation of
4 ^6 u5 Q4 M7 E# j' f# Nintellectual property and questions of risk.Passing, but essential, reference
# G0 M- H) w6 O; o" b% Z' V0 L& ywas given to the importance of delighting customers.Whether
" V, a& R- A6 c5 m2 `7 }5 Nwith regard to commercial team mates or with customers, Chapter 6
: {3 P+ y9 G7 H& Z4 g& _& E, Cexposed the importance of personal relationships in the success of
4 I" \- d7 R) _: Wcommercial arrangements.This last chapter has expressed the criticality
% b, ]5 T4 v! P& zof sound personal relationships in the pursuit of successful negotiations.# \6 |( B& T" R0 G
It is perhaps appropriate to add the word ‘relationships’ to the# c: \: I& N& n& Q, b: S2 ]7 f
commercial key words list of profit,cash,growth,intellectual property,
' f3 l3 M8 O9 Y5 g8 U/ t! A7 u: irisk and contracts. But as a final reminder of the enduring, underlying
2 ]1 x+ I+ B9 ^ \% q `objective, the last word may safely be left to Mr Micawber: ‘Annual
1 m( a6 r/ F+ t& {. ?2 C0 A) Wincome £20.00, annual expenditure £19.96, result happiness.Annual
; S. D K6 A% }% S9 Q4 Lincome £20.00, annual expenditure £20.06, result misery’! |
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