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The commercial engineer’s desktop guide
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& N# A6 k2 \3 Q% p/ T商務工程師案頭指南$ V8 ]0 V" y! ?
- H% x5 K( i- C TThis Guide has taken a tour from some fairly broad commercial first principles
# v2 G; U; {& G8 winto the depths of contractual matters, different types of7 L5 N! P& h6 A6 u) O! }2 I9 @
commercial arrangements and on into the process of negotiation.The
1 |; w$ [- e- M2 @; ufirst chapters were exclusively concerned with hard-nosed business
% g2 \. p" A2 gperformance (profit, cash,growth), the protection and exploitation of6 p2 X5 q; ]0 L0 q) T/ j
intellectual property and questions of risk.Passing, but essential, reference
3 K, t4 G& q! ]; [9 R' w5 h" Xwas given to the importance of delighting customers.Whether( a% J# L5 C t5 n1 O6 l
with regard to commercial team mates or with customers, Chapter 6, d& m( I7 M! T6 Z9 x3 b `
exposed the importance of personal relationships in the success of
/ X8 M% J1 V7 s' x7 Ocommercial arrangements.This last chapter has expressed the criticality
- r9 n0 M9 K9 N* kof sound personal relationships in the pursuit of successful negotiations.* ?7 J+ v# ?0 s
It is perhaps appropriate to add the word ‘relationships’ to the+ y, G3 m5 s( V @+ C b
commercial key words list of profit,cash,growth,intellectual property,
6 j$ C3 n6 t$ R) |1 x1 k* Xrisk and contracts. But as a final reminder of the enduring, underlying/ f4 K$ G3 ^# i7 g' Z' o& o2 L7 X
objective, the last word may safely be left to Mr Micawber: ‘Annual
% F& |; @5 _- L; ~( z1 {income £20.00, annual expenditure £19.96, result happiness.Annual/ S4 l% x5 X9 @ j5 w
income £20.00, annual expenditure £20.06, result misery’! |
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